Marketing Strategy Of Stealth Marketing - 1737 Words

INTRODUCTION Did you know that very day we are imprinted with marketing and we don’t even realizing it! Marketers are eager to find new ways on how to get into your subconscious to sell their product or deliver their message. This is what is called â€Å"Stealth Marketing†. Stealth Marketing is any marketing strategy that advertises to consumers without them knowing it. It is used in product placement, celebrity endorsements, and ad agents. PRODUCT PLACEMNET Product placement is practice in which manufacturers of goods or providers of a service gain exposure by paying for them to be featured in movies and TV programming. In the earlier days producers would approach companies to use their products in their films. During production of E.T., Amblin Productions and Steven Spielberg approached Mars, Inc. about a possible tie-in between MM’s and the film. For water reason, Mars said â€Å"No† to their proposition. By declining this offer, Mars’ paved the way for Hershey’s Reese’s Pieces. Hershey agreed to do a tie-in between the movie and the candy after the film was released. A deal was contracted wherein Hershey Foods agreed to promote E.T. with $1 million of advertising: in return, Hershey could use E.T. in its own ads. (Mikkelson, 2011). The payoff was huge! Reese’s Pieces saw a reported 65% jump in profits just two weeks after E.T. premiered. Another example would be Risky Business, starring Tom Cruise. The Wayferer sunglasses that Tom Cruise modeled in the movie were prettyShow MoreRelatedThe Newest Powered Commercial By Coca Cola Co.1710 Words   |  7 Pagesreferencing to his a mature athletic experience in the University of Miami before going to the NFL. They know that those categories of audience value the elements of strength, talent, trustworthiness, and professionally, so they have used the common marketing technique of â€Å"Personifications† to attribute those elements and assign them to the product. Other companies such as Nike and Adidas are using the same technique too, which is very powerful, especially with sport fans who love their teams and athletesRead MoreStealth Marketing3107 Words   |  13 PagesMarketing Essay Omar Taha 05117241 Commerce Stage 2 Group 5 Lecturer: Ambreen Bashir Topic: After buzz marketing, stealth marketing is the latest marketing communications craze. You are the General Manager of a new entrant in the mobile phone network market, competing with the likes of O2, Vodafone, Meteor and 3. Like these competitors, you see your main target market among young, highly marketing literate consumers. 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This has seen American children transform into one of the most influential and lucrative customer demographics in the globe. The video reposes against the wholesale commercialization of early developmental days of children, hence raising urgent concerns on the principles of children marketing and its effect onRead MoreWr ite a 1,400- to 1,750-Word Paper in Which You Describe the Elements of the Marketing Mix (Product, Place, Price, and Promotion). in Addition, Select an Organization with Which You Are Familiar and Describe How Each1194 Words   |  5 PagesMarketing Mix Of Starbucks Starbucks is a leader in the coffee industry and a mogul in the business world. Starbucks is now the largest chain in the world of coffee houses. They purchase and roast whole bean coffees to sell, along with handmade tea beverages, food items, and coffees that are sold inside their retail stores. â€Å"As of Oct 3 2010, Co. has 8,833 company-operated retail stores and 8,025 licensed stores worldwide (Starbucks)†. To maximize brand recognition and brand awareness to become